O'Neill - Superkini

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Hardcore surfer girls weren't resonating with O'Neill's Superkini pink

Barbie-esque logo.

 

So it was time to modernize the branding of O'Neill's iconic self-sticking "Superkini" (once pink Barbie font) and create a new identity that inspires the hardcore women of surf to ride stylishly and fearlessly. Superkini, as its name entails, is built to withstand situations that other bikinis cannot- such as shredding big waves without the fear of exposing unwanted bits.