Ohana means family in Hawiian. A person’s ohana can include their friends, neighbors, relatives or anyone else who is special in their life. The people within an ohana are bound together by genuine compassion, culture, support, loyalty, and love for each other. To be a part of someone’s ohana is a great honor.

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With Maui Jim's original roots based in Hawaii, we wanted to exude the Hawaiian feeling of each Manchester Unite's player's ohana and how they celebrate their own unique holiday traditions together though a nostalgic analogue-style campaign.