Lunar New Year
The Year of the Tiger 2022 symbolized strength, courage and family.
As the lead designer and art director on the Manchester United x Adidas Lunar New Year project, I set out to illustrate a tiger that felt unique to the team and that lived up to its characteristics and a campaign to celebrate the year ahead.
The campaign also helped promote Adidas' Lunar New Year line in collaboration with Manchester United and their iconic players.
Client
Role
Designer + Illustrator
Deliverables
Illustration, brand identity, social assets
Tiger illustration
Inspired by the Man Utd devil's crest, I wanted to create a modern and unique illustrated twist on the traditional Chinese Tiger.
Final tiger design
Incorporating gold embossing and texture
Typography
Gold-embossed English & Chinese calligraphy to go on assets and stadium branding
Lucky Red Envelopes
Adidas Collection - Social
Lunar New Year Sizzle Reel
