Role

ACD / Art Direction / Design

Client

Harvest Snaps

Deliverables

Social content

It's rare to find a crunchy snack that doesn't leave you with a guilty conscious and depleted energy. But unlike most snacks, Harvest Snacks is made with baked veggies like lentils and legumes which make you feel gooooood.

Based on this strategy, we transformed internet sensation of Big D* Energy, into a wholesome, fun and bright 'Big Veggie Energy' studio and lifestyle social campaign to show the goodness you feel with the power of Harvest Snap's Crunchy Loops and Crunchy Puffs.

ART DIRECTION
As the lead creative on the project, I was inspired to create a playful and colorful identity that worked across studio, lifestyle, as well as static and animation. By creating dynamic patterns inspired by the shapes of the snacks, we worked with animators to bring these to life to use in various ways across the social assets.