Sugar is an insidious presence that has slowly brainwashed us to keep craving it. We know it’s bad, yet we keep coming back to it because we want something flavorful to quench our thirst. Hint Water infuses purified H2O with a touch of fruit flavor without adding any sugar, artificial sweeteners or calories – making it a refreshing and crushable alternative to the junky drinks that have put their hooks into us to make us want more.

 

Our objective: Increase brand awareness and household penetration through a youthful brand personality that rallies consumers to break free from sugar’s harmful grasp and get back to loving water again.